Beer is a celebration and that certainly applies to Grolsch. Corex has been working with this Dutch beer brewer for some time now and that’s always a bit of a party.

Festive beer in festive packaging
Why a tube? Because a festive beer deserves a packaging to match. Opting for tube packaging turns unwrapping a beer into a special moment. Now you can really enjoy a beer as a gift to yourself or someone else.

Understanding each other
Grolsch and Corex? A golden combination. We had already worked together on several projects in the past, which means we now both understand what the other wants without thinking. This not only makes working together more pleasant, it also helps us respond more quickly. Moreover, it’s always nice to be able to work with a regional supplier who knows the market needs like the back of their hand.

An initial collaboration in 2019 quickly led to more. When designing the tube, we went for a festive and up-market look. The packaging really had to grab people’s attention, as Grolsch wasn’t planning a huge launch. Well, that’s exactly what the matte black packaging with gold elements did. It soon became clear that the market loved the product.